Style DNA
How to Find Your Personal Style DNA
8 August 2026 · 2 minute read
Every stylist I know has watched the same scene play out in different living rooms across the UK. A woman standing in front of a full wardrobe. Nothing to wear. Not because there is nothing there. Because there is everything there, and none of it feels like her.
For years I thought this was a shopping problem. Buy more. Buy better. Buy the right pieces. Every solution added more clothes and made the wardrobe worse. It took me almost a decade of styling women in Glasgow, London, and Lagos to understand that the wardrobe was never the problem.
The problem was that she did not have the language for her own style. And without language, no wardrobe can ever feel right. This is where the Style DNA framework begins.
What is a Style DNA?
A Style DNA is three words that describe your personal style, forever. Not this season. Not this year. Forever.
The three words become your compass. You use them to decide what to keep in your wardrobe. What to buy. What to wear on a Tuesday morning when you have five minutes. What to say yes to at the checkout, and what to walk away from without regret.
Mine is polished, warm, effortless. That means my wardrobe lives in soft tailored shapes. Warm colours (camel, chocolate, ivory, rust). Fabrics that move. Pieces that feel powerful without shouting. Every morning I get dressed in about two minutes, because I know exactly what I am reaching for.
